CarZero LR 124

Land Rover to sell ‘New’ Series 1


Land Rover has announced that is plans to produce a new batch of 25 examples of its original Series 1 –  a car which first went on sale in 1948.


The project appears to be similar to another recent venture from sister brand Jaguar, who recently built new versions of the original lightweight E-Type using unused chassis numbers, and have plans to do the same with the Jaguar XKSS. The slight difference here though, is that Land Rover will not be producing complete new builds, but will be seeking existing Series 1 cars that are already out there and subjecting them to a full restoration at the Land Rover factory – right back to original 1948 specification. The Series 1 examples used for the builds are to be hand picked by a team of experts from Land Rover’s Classic division and will be rigorously checked for authenticity before being chosen and used.


The newly restored models are expected to cost the lucky 25 owners between £60,000 and £80,000 depending on whether the cars are the 80 in or 86 inch chassis model. Customers will also be able to choose their choice of period finish too, with the Series 1 available to be ordered in Light Green, Bronze Green, Dove Grey, Poppy Red and RAF Blue. Customers will be able to work with the Land Rover Classic team to help choose their preference of base vehicle, and will then be able to follow their car’s progress through the estimated 6 – 9 month restoration process at the new Land Rover Classic workshop. The workshop is located in Solihull at the original Defender factory, with workers from the old production line contributing to the restoration of these special cars.


Land Rover’s Classic division used the “Techno-Classica” historic vehicle show in Germany to make the announcement, from which it has already sold an unrestored car on its stand that’s due to go for full restoration soon.